Fiverr Forward Messaging
One message. More chances to find the right freelancer.


RoleProduct Designer

OwnershipEnd-to-end mobile experience

ScopeNative Mobile · Interaction Design

Time2022




IntroAbout Finding the right freelancer often takes more than one conversation. Buyers may contact a seller only to discover they're unavailable, not the right fit, or simply not the person they want to move forward with.

But starting again meant repeating work: returning to search, finding another freelancer, opening a new conversation, and rewriting the same project inquiry.

I designed Forward Messaging for Fiverr's mobile app — a lightweight way for buyers to reuse an existing inquiry to reach additional relevant freelancers, without starting from scratch.








The opportunityDon't make buyers start over.The first message on Fiverr often contains the most important context: what the buyer needs, their timeline, references, and project details.

When a conversation didn't move forward, that context effectively became a dead end.

The opportunity was simple: turn an existing message into a starting point for the next conversation.

ONE INQUIRY MORE OPPORTUNITIES




Designing the entry pointUseful when needed.
Invisible when not.
Forwarding could be useful for any message, but a buyer’s first inquiry was the strongest opportunity to introduce the feature.

When the system recognized the first message from a buyer to a seller, a contextual “Forward to More Sellers” chip appeared directly beneath it, encouraging buyers to expand their reach without repeating their project inquiry.

For regular messages, Forward remained available through long press, keeping the action accessible without adding permanent UI to every conversation.





Forwarding isn't enoughWhere should the message go next?Unlike forwarding in a traditional messaging app, Fiverr had an additional layer to solve: the recipient is part of a marketplace.

The experience needed to help buyers decide who to contact next, without sending them back through the entire discovery journey.

I designed a forwarding flow that connected messaging with Fiverr's existing marketplace signals, giving buyers several paths forward:

Recent conversations
continue with someone they already contacted

Recently viewed Gigs
return to freelancers they'd considered

Recommended Gigs
discover relevant new options

This transformed a familiar messaging interaction into something specific to Fiverr: forwarding as a lightweight path back into discovery.





From one conversation to manyRemoving repetition from the buyer journeyOnce a seller was selected, Fiverr could carry the original inquiry into a new conversation — preserving the buyer's context while opening another opportunity to find the right match.


Write once Choose Forward New convesation









ImpactLess repetition. More conversion.
~18%Higher conversion.

 (Observed in the tested group during the feature's rollout)

By removing the need to restart the discovery and messaging process, Forward Messaging turned a small inbox interaction into a shortcut between conversations, helping more buyer inquiries continue toward an order.







Designed with intention. Mostly.      Email, Instagram