Michal Wiesel is
.
OwnershipEnd-to-end freelancer mobile experience
Time2024-2026
TeamProduct Designer · PM · Mobile Engineering
The experience initially launched on desktop and mobile web. I owned bringing the seller experience into Fiverr’s native app - from discovering new briefs to reviewing, responding, asking questions, and tracking sent offers.
Dynamic Matching introduced a new stream of relevant, time-sensitive opportunities, but the experience initially lived outside the native app.
72 HOURS
to respond to a new brief.
Bringing Briefs to mobile meant more than reaching feature parity. It meant giving sellers a way to discover and act on new opportunities while they were still fresh — directly from the place they already used to manage their business on the go.
Rather than requiring sellers to actively seek out Briefs, the widget made new opportunities visible as part of their everyday app experience.
From there, sellers could access their matches and quickly understand which opportunities were new, active, or already responded to.
Simply translating the desktop experience to a smaller screen would have created a dense, action-heavy interface.
My focus was to reduce cognitive load and create a clear hierarchy between understanding the opportunity and deciding what to do next.
Instead of exposing every possible action at once, I introduced a progressive Continue flow that lets sellers first review the brief and then choose their next step:
Create an offer
Move into Fiverr’s existing Custom Offer flow, with an additional introduction step specific to Briefs.
Ask questions
Request missing information before committing to an offer. Questions are sent into the existing Fiverr inbox, connecting the new Briefs experience with an established communication flow.
Not interested
Dismiss an opportunity without adding unnecessary friction.
I defined how each step should behave natively, when to use a full screen, modal or bottom sheet, what should remain in context, and how actions should open and close across a multi-step flow.
I also explored quick actions, including long-press interactions, to make common actions accessible without adding more visual weight to an already information-heavy interface.
The result was a flow that preserved the depth of the desktop experience while making the path through it feel lighter and more focused on a smaller screen.
Responses Sent gave sellers one place to track the opportunities they had acted on and understand whether an offer was sent, in conversation, accepted, or no longer active.
Together, the experience created a complete mobile loop:
Discover
Dynamic Matching became another part of what the Fiverr app was built to be for sellers:
their freelance business, always within reach.
Following launch, the native Briefs experience showed positive seller response-rate results, reinforcing the value of making opportunities accessible directly from the app.